> ## Documentation Index
> Fetch the complete documentation index at: https://www.pierview.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Metrics Overview

> Diagnose → Plan → Execute → Measure, operational workflows for AI visibility

## What playbooks are

**Playbooks** are step-by-step workflows that turn Pierview insights into actions. Instead of "you have low citations" (so what?), a playbook tells you exactly what to do: which sources to target, what content to create, how to measure success.

## The loop: Diagnose → Plan → Execute → Measure

1. **Diagnose**: Use Pierview to identify the gap: visibility, sentiment, citations, or competitor position.
2. **Plan**: Choose the right playbook and gather inputs (prompts, sources, competitors).
3. **Execute**: Follow the steps: create content, do outreach, optimize listings.
4. **Measure**: Rescan and compare. Iterate or move to the next priority.

## How to choose a playbook

| If your gap is...                             | Playbook                                                                       |
| --------------------------------------------- | ------------------------------------------------------------------------------ |
| Competitor outranks you on key prompts        | [Outrank a competitor on Perplexity](/docs/playbooks/outrank-competitor-perplexity) |
| AI cites sources where you don't appear       | [Turn source gaps into a PR pitch](/docs/playbooks/source-gaps-pr-pitch)            |
| Low citation rate, need more citeable content | [Create a Best X page that earns citations](/docs/playbooks/best-x-page-citations)  |

<CardGroup cols={2}>
  <Card title="Outrank a competitor" icon="trophy" href="/docs/playbooks/outrank-competitor-perplexity">
    Find source gaps vs. a competitor, build content, secure mentions, measure.
  </Card>

  <Card title="Source gaps → PR pitch" icon="envelope" href="/docs/playbooks/source-gaps-pr-pitch">
    Select sources, extract angles, build proof asset, email template.
  </Card>

  <Card title="Best X page" icon="file-lines" href="/docs/playbooks/best-x-page-citations">
    Structure, criteria, FAQs, what AI likes. Measure success in Pierview.
  </Card>
</CardGroup>

## Next steps

* Pick a playbook based on your biggest gap
* Run a baseline scan before starting
* Rescan 2–4 weeks after execution to measure impact