The 7 Best Generative Engine Optimization Tools in 2025

According to Gartner, traditional search-engine traffic volumes could decline by 25% by 2026, as users increasingly turn to conversational and AI-based “answer” tools rather than clicking a search result list (CMSWire, 2025)

As of late 2025, ChatGPT is estimated to have around 700 million weekly active users, marking it as one of the fastest growing platforms in history (Orland, 2025).

Marketers can no longer just rank on Google , they need to be discovered by AI, where real visibility now lives.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the emerging practice of optimizing your brand, content, or products to be discoverable and accurately represented within AI-generated answers from ChatGPT, Perplexity, or Gemini instead of just ranking on traditional search engines like Google.

In short, GEO is the new SEO for the age of AI search, focusing on how generative models find, interpret, and cite information when creating responses. It involves strategies like:

• Ensuring your brand and data are present in trusted, high-authority sources that AI models reference.
• Structuring content so it's easily understood and retrievable by LLMs.
• Tracking and influencing how generative engines mention, summarize, and link back to your brand.

What do GEO Tools do?

GEO tools can help your brand be discovered by AI by:

• Monitoring your brand's visibility across AI platforms.
• Tracking which websites are cited when a user asks a question related to your brand
• Finding perceptual gaps in your brand's presence across AI platforms

The 7 Best GEO Tools in 2025

We analyzed each platform's features, pricing, and user reviews to create a list of the best GEO tools in 2025. Let's first introduce the list of GEO tools with their pricing, and then we'll go into detail each platform.

Product	Starter Price	Value Proposition	Key Features
Pierview	$99/month	AI-powered brand visibility tracking and optimization	Multi-platform visibility monitoring, citation tracking, perceptual gap analysis
Peec AI	€89/mo (25 prompts)	Competitive intelligence and multi-model visibility radar	Multi-engine tracking, competitor benchmarking, citation and source targeting
Profound	$499/mo (Lite)	Enterprise-grade command center for AI visibility	Multi-engine SOV tracking, agent analytics, conversation explorer, strategist support
Ahrefs	$199/mo per index	SEO powerhouse with integrated GEO capabilities	AI keyword tools, Brand Radar, AI reference tracking, deep backlink and content data
Semrush	$99/mo per domain	Comprehensive SEO suite enhanced with AI visibility tools	Cross-platform tracking, AI insights, enterprise analytics with sentiment and SOV
AthenaHQ	$270-295/mo (Lite)	Fast, full-stack GEO platform with predictive intelligence	3M+ response database, Action Center, comprehensive GEO dashboards
WriteSonic	$199-$399/mo	AI-powered writing platform	Content engine to continuously scale your website's content

Pierview

Price: $99/month

Pierview is the leading Generative Engine Optimization (GEO) platform, giving brands unmatched visibility across AI search engines like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO tools, Pierview tracks where and how your brand appears in AI-generated answers, identifies citation gaps, and benchmarks performance across models. With deep analytics, competitor insights, and real-time visibility reports, Pierview empowers marketers to stay discoverable and dominant in the era of AI-driven search.

Pros:

• Comprehensive visibility tracking across top AI search engines (ChatGPT, Perplexity, Gemini, Claude, etc.)
• Actionable insights on citations, mentions, and brand coverage in AI-generated answers
• Competitor benchmarking and trend monitoring for GEO performance
• Real-time analytics and reporting for faster optimization decisions
• Intuitive dashboard built specifically for marketers and SEO teams

Cons:

• May require education or onboarding for teams new to AI search visibility tracking

Peec AI

Price: €89/month (25 prompts)

Peec AI specializes in competitive intelligence for the generative search era. It enables marketers to benchmark visibility across AI models and uncover competitor positioning, sources, and narrative gaps.

Pros:

• Strong multi-engine and multi-model analysis
• Deep competitor benchmarking insights
• Clear, actionable visibility reports

Cons:

• Prompt-based usage model can limit heavy users
• Less robust visualization than higher-tier tools

Profound

Price: $499/month (Lite)

Profound is an enterprise-grade command center for monitoring brand presence and share of voice across generative engines. It offers advanced analytics, conversation exploration, and direct strategist support.

Pros:

• Rich analytics suite for enterprise teams
• Dedicated strategist and white-glove support
• Conversation-level insights and SOV benchmarking

Cons:

• High starting price for smaller brands
• Interface may feel heavy for basic monitoring needs

Ahrefs

Price: $199/month per index

Ahrefs brings its established SEO infrastructure into the GEO space, blending traditional backlink and keyword data with AI visibility tracking, brand radar tools, and reference monitoring.

Pros:

• Deep, reliable SEO and backlink intelligence
• Expanding GEO-specific metrics and AI source tracking
• Excellent data accuracy and API access

Cons:

• GEO tools still secondary to core SEO features
• Costs scale quickly with multiple indexes

Semrush

Price: $99/month per domain

Semrush combines its SEO strength with new AI visibility insights. Its tools monitor brand mentions, sentiment, and share of voice across traditional and generative search engines.

Pros:

• Trusted SEO platform with GEO integration
• Strong reporting and sentiment analysis
• Scalable for agencies and enterprise teams

Cons:

• GEO capabilities less advanced than dedicated platforms
• Domain-based pricing adds up for multi-brand monitoring

AthenaHQ

Price: $270-295/month (Lite)

AthenaHQ is a full-stack GEO platform focused on predictive intelligence. With its massive response database and real-time Action Center, it helps teams forecast and optimize brand presence across generative engines.

Pros:

• Predictive modeling and large data coverage
• Action Center for fast, data-driven responses
• Clean, high-performance dashboard design

Cons:

• Steeper learning curve for new users
• Premium pricing for Lite plan

WriteSonic

Price: $199-$399/month

WriteSonic integrates AI-driven content creation with visibility tracking, enabling brands to continuously generate optimized content for generative engines while monitoring its reach.

Pros:

• Combines content generation with visibility analytics
• Automates continuous content scaling
• Easy for marketing teams already using WriteSonic

Cons:

• GEO capabilities limited compared to dedicated tools
• Less focused on competitive and citation insights

The Future of GEO Tools

The rise of generative-AI search and conversational assistants means that optimization strategies are evolving, and so are the tools that enable them. For platforms like Pierview, this is a pivotal moment.

From SEO to GEO: Traditional search-engine optimization (SEO) focused on ranking in index-based search engines. Now, the shift is toward Generative Engine Optimization (GEO): ensuring your content is discoverable and citable by AI models and answer-engines. Tools that address this whole transition will become critical.

More engines = more complexity: As more models (and generations of models) emerge, ChatGPT, Claude, Gemini, etc., GEO platforms will need to track performance across multiple engines, citation contexts, and formats.

Data-driven visibility intelligence: The visible metric will shift from “rank on page 1” to “how often is our brand cited by AI in responses”. Pierview's features like brand-mention tracking, citation gaps, and model-specific visibility become central.

Integration with content workflows: GEO isn't just about measurement, it's about optimising content so that AI models can understand, reference, and attribute you. Platforms will increasingly embed in content-creation workflows.

Continuous adaptation: Because AI models change their training data, their “knowledge cut-off”, their inference logic, GEO tools will need to adapt fast. The winner will be tools that evolve with the landscape.

The role of Pierview: Pierview already supports visibility tracking across major AI search engines, handles citation-analysis and benchmarking of brand performance in generative search contexts. As GEO matures, using Pierview helps you stay ahead, not just in measuring, but in shaping your AI-visibility strategy.

How to Pick the Best GEO Platform

When evaluating GEO tools, here are the criteria you should focus on, and how Pierview stacks up.

Multi-engine visibility

The platform should show how your brand/content performs across different AI engines (ChatGPT, Claude, Gemini, Perplexity, etc).

Tip: Ask for sample reports showing “citations by engine” and trending visibility.

How Pierview helps: Its core proposition is visibility across AI search engines, letting you see where your brand appears and where it doesn't.

Citation and semantic analysis

It's not enough to show you rank in a list, you want to know: Are you referenced? Are you supporting answers? Are you being cited?

Tip: Look for features that show “citation gaps” (opportunities where you should be cited but aren't) and “understanding gaps” (instances where content isn't optimally structured for AI).

How Pierview helps: Provides citation gap identification and competitor benchmarking so you know where to lean in.

Content-optimisation workflow

Once you know where you stand, the next step is content that AI models can interpret and use. A good tool offers insights, recommendations or integrates with content creation.

Tip: Choose platforms that suggest structured data, semantic markup, content tagging, knowledge-graphs, FAQ schema, all meant to help AI models reference you.

How Pierview helps: It offers actionable reports and optimisation cues aligned with generative search contexts.

Competitive intelligence & benchmarking

You want to know how you stack up vs your competitors in the GEO space.

Tip: Check for dashboards comparing your citation/visibility footprint to peers.

How Pierview helps: Enables you to monitor competitor performance across AI visibility and citation metrics.

Adaptability & future-readiness

The AI-search landscape is evolving fast. A good platform must update to support new models, new formats, new types of citations.

Tip: Ask vendors about their roadmap, engine coverage history, update frequency.

How Pierview helps: Being built for GEO means it is already designed with multi-engine tracking and future flexibility in mind.

Usability & integration

Whether your team is SEO-savvy, content-oriented or technical, the tool needs to fit into your workflow and integrate with your systems.

Tip: Look at dashboards, export/reporting features, API availability, onboarding time, support.

How Pierview helps: Offers intuitive dashboards, real-time visibility reporting, and actionable insights for marketers.

Bottom line: If you want to lead in the AI-search era, pick a platform built for discovery + citation + optimisation across generative engines. Pierview ticks all the boxes, and using it gives you a strategic advantage.

Frequently Asked Questions (FAQ)

What is Generative Engine Optimization (GEO)?

GEO is the practice of optimising your content and brand so that AI-powered search engines (or large language-models used in conversational search) can discover, understand, and cite your information in their responses. It shifts the focus from traditional search results pages to generative-AI visibility.

How does GEO differ from traditional SEO?

Traditional SEO is about ranking pages in search engine results. GEO is about being cited, referenced, or used by AI models in answer generation. You might not “rank first” in a page of links, but you want to be the source the AI uses, it's a different metric.

Why should I use Pierview for GEO?

Pierview provides multi-engine visibility tracking (across ChatGPT, Perplexity, etc.), citation gap analysis, competitor benchmarking, and content-optimization insights. It's designed specifically for the emerging need of GEO rather than just traditional SEO.

How long before I see GEO results?

Like SEO, GEO results vary. Some improvements could show up quickly (weeks) as you optimise citation-worthy content. Full effect (brand visibility, citation frequency) might take months given model update cycles and training data lags. Using a platform like Pierview speeds up your insight-to-action cycle.

Which AI engines does Pierview support?

While specifics depend on your plan and their current integrations, Pierview is built to track major generative-search engines and conversational AI models. Be sure to ask your vendor for the latest supported engines.

What type of content should I optimise for GEO?

Focus on content that's authoritative, structured, and semantically rich, FAQs, knowledge pages, clear definitions, actionable insights. Use schema, internal links, citations. The goal is to make your content understandable and reference-worthy by AI models.

Can GEO replace SEO?

Not yet. SEO still matters for traditional search. But as more search shifts to AI-driven discovery, GEO becomes a critical complementary strategy. The best approach is integrated SEO + GEO, and a tool like Pierview helps bridge that future.

How much does it cost / is it worth it?

Costs vary by vendor and features. But the ROI can be significant, if you become a preferred citation source for AI-search, you capture high-intent traffic, brand trust, and first-mover advantage. Using Pierview helps you quantify visibility and build the business case.