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Purpose

AI cites certain publications and directories often. If you’re not in them, that’s a source gap. This playbook turns that gap into a PR pitch — with a concrete angle and proof.

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Steps

1

Select sources

From Pierview, identify 2–3 high-Used sources (domains AI cites frequently) where you don’t appear. Prioritize editorial (publications, blogs) over directories for this playbook.
2

Extract angles

Review recent articles from those sources. What do they cover? Roundups, expert quotes, data studies, how-tos? Find an angle that fits your product and their editorial style.
3

Build proof asset

Create something pitchable: a data point, survey, comparison, or expert perspective. “We found X” or “Here’s how Y compares” works better than “please feature us.”
4

Draft and send

Use the template below. Personalize the subject and opener. Keep it short.

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Email template

Subject: [Angle] — data/angle for your [topic] coverage

Hi [Name],

I noticed your recent piece on [topic] and thought you might find this useful for future coverage.

[1–2 sentences on your proof asset: data, angle, or resource.]

Example: "We ran the numbers on [X] and found [Y]. Happy to share the full data or a quote if helpful."

[1 sentence on relevance to their audience.]

Happy to chat or send over the asset. No pressure if it's not a fit.

Best,
[Your name]
Pro tip: Lead with value (the angle/asset), not your product. The goal is to be cited — which happens when you add something useful.

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Next steps