No visibility
Symptom: Your brand doesn’t appear in scan results for prompts where you’d expect to see it. What to check:- Brand variants — Did you add all spellings? “Pierview” vs “Pierview AI” vs “Pier View”
- Prompt fit — Is the prompt too broad or unrelated to your category?
- Model/platform — Try another model (e.g., Perplexity vs ChatGPT); visibility varies
- Timing — AI outputs change. Run another scan to confirm
- Baseline — You may have zero visibility today
Conflicting mentions
Symptom: Sentiment or mentions seem inconsistent across scans or prompts. What to check:- Sample size — Few prompts = noisier results. Add more prompts for stability
- Context — Same brand can be positive in one answer, neutral in another. We aggregate; check prompt-level detail
- Competitor confusion — Similar names? Add clear variants and review attribution
- Rescan — Run again; AI responses are non-deterministic
Missing citations
Symptom: You’re mentioned but rarely (or never) cited as a source. What to check:- Source gaps — See Understanding Sources. Which domains does AI cite? Are you on them?
- Site content — Do you have citeable pages? “Best X,” comparisons, FAQs. See Citations
- Directories — G2, Capterra, etc. — are you listed? Do you have reviews?
- Playbook — Run Create a Best X page
Weird sentiment
Symptom: Sentiment scores seem off — e.g., you expect positive but see neutral or negative. What to check:- Prompt-level view — Drill into individual prompts; averages can hide nuance
- Source of sentiment — Is it from reviews, press, or AI’s own wording? Different sources carry different weight
- Sample size — Few mentions = less reliable sentiment
- Rescan — Sentiment can shift with model updates or query phrasing
Prompt mismatch
Symptom: Results don’t match what you see when you manually query the same prompt. What to check:- Exact prompt — We send the prompt as defined. Typos or extra spaces change results
- Model version — Models update. Our scans use current versions; manual tests may differ
- Non-determinism — AI doesn’t return identical answers. Run multiple scans for consistency
- Regional/session effects — Some models vary by region or session; we standardize where possible
Next steps
- See FAQ for more Q&A
- Review Key Terminology for quick reference